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6 Ways Your Business Can Benefit From Having a Mobile App

If you're running a business, you've probably heard several people urging you to create a mobile app.

And as an entrepreneur, you might wonder whether the cost of mobile app development will be worth your investment.

After all, why bother putting money and effort into something that's not going to bring you more business?

Well, having a mobile app does make a difference, and we'll tell you why in this article.

Benefits of Mobile Apps for Businesses

From increased sales to improved brand awareness, discover how owning a mobile app can benefit your business in the long term.

1. Increased Engagement and Revenue

A mobile app provides a direct and convenient channel for engaging with your customers.

Through features like push notifications, in-app messaging, and personalised offers, you can interact with users in real-time, enhancing their overall experience with your brand.

And most of the time, higher engagement can lead to higher conversions.

As a matter of fact, 80% of consumers say that they prefer buying from brands who use personalisation in their marketing.

For instance, if you're running a food delivery business, a mobile app helps you track which cuisines are your customers' favourite.

Let's say this particular user loves eating middle eastern food, as seen from their order history.

So, the next time that person opens your app, you can set its algorithm to show middle eastern restaurants nearby.

This way, the customer will be more likely to make purchases and become a loyal user of your app.

2. Enhanced Customer Loyalty

Another way to monetise your app is through rewards or loyalty programs.

This is a great method to attract new customers and boost the brand loyalty of your existing ones.

Take a look at how Starbucks executes it to perfection through Starbucks Rewards.

So, how does the program work? Simple.

Customers will earn Stars for every purchase they make at Starbucks stores or through the Starbucks mobile app.

These Stars can then be redeemed for free food and drinks, special discounts, and other perks.

The program also offers personalised offers and birthday rewards to members, enhancing the overall customer experience and fostering loyalty to the Starbucks brand.

Source: Starbucks

3. Improved Brand Recognition

Speaking of branding, having a mobile app can also be super beneficial for unknown businesses that are just getting started.

With your app installed on users' devices, your brand logo and icon are always within reach.

Every time users are browsing their phone, they'll glance through your app's icon and name, even if they don't end up opening it.

But there's only one problem: your app needs to be really good and helpful for users to even consider installing it in the first place.

No need to worry, though.

With the help of an awesome application development company like Intelivita, creating a custom mobile app is easier than ever.

All you gotta do is tell us what your ideal app looks like, and we'll send you details regarding the app development cost and timeline.

Once agreed, the development phase begins, and we'll deliver an end product that exceeds your expectations.

After you've created a mobile app that actually solves a problem, the next step is to promote it like crazy.

Tell your high school friends, family members, work colleagues, campus professors, and anyone you've ever met to give your app a try.

Collect feedback and improve your app accordingly.

Encourage them to leave positive reviews and ratings, and recommend the app to others.

Do this consistently, and your mobile app will transform into an irreplaceable marketing asset sooner than later.

4. Better Customer Support

These days, most customers are glued to their smartphone.

With a mobile app, customers have instant access to your support resources, such as FAQs, troubleshooting guides, and contact information, right at their fingertips.

It's also possible to integrate features like in-app messaging or live chat support into your app.

As such, users can quickly find solutions to their problems, without having to wait for traditional support channels like phone calls or emails.

This can significantly improve satisfaction levels, increase loyalty, and ultimately, drive repeat business.

Moreover, since 60% of customers expect to receive support in their native language, you can use AI tools like ChatGPT to translate incoming and outgoing messages.

The AI chatbot currently supports over 50 languages, including English, Spanish, French, German, Chinese, Japanese, and Arabic.

Our experts here at Intelivita can also integrate the AI tool directly in your live chat for your convenience.

5. Streamlined Operations

Beyond marketing values, a mobile app can also be used to streamline your internal communication and workflow.

Integrating real-time messaging, task management, and document sharing within the app, you can facilitate seamless collaboration among team members.

Moreover, a mobile app can automate routine tasks, reducing manual effort and minimising the risk of errors.

For example, you can incorporate workflow automation tools into the app to streamline processes such as approvals, notifications, and data entry.

This not only saves time but also ensures consistency and accuracy across operations.

If you're running a restaurant or retail business, we can help you create a Point of Sale (POS) app.

This type of software enables you to turn your mobile devices into portable, fully-functional POS terminals, eliminating the need for traditional cash registers.

6. Access to User Insights

Most mobile apps are equipped with a built-in tracking system, allowing you to gather data related to customer behaviour, preferences, and interactions.

This helps you understand your audience better, and tailor your products, services, and marketing strategies accordingly.

There are several ways in which you can collect customer information:

  • App analytics: Use analytics tools to track metrics such as the number of active users, session duration, and screen views. Analyse how users navigate the app, which features are most popular, and which areas users may encounter issues.
  • In-app feedback: Provide features that allow users to provide feedback directly within the app, such as ratings, reviews, and surveys. This method gives valuable insights into user satisfaction levels, pain points, and suggestions for improvement.
  • Conversion funnel analysis: It's also possible to track the whole user journey, from the initial app download to desired actions such as making a purchase or completing a registration. This allows you to optimise the app experience to improve conversion rates.


When executed correctly, creating a mobile app for your business brings a number of benefits.

Those include improved brand recognition, increased customer loyalty, and better conversion rates.

But the thing is, your app needs to be really good, so users are eager to install and use it.

No worries, we're ready to help you build a custom mobile app with a stunning interface, easy navigation system, and advanced functionality based on your needs.

Simply fill in the contact form, and we'll get back to you in no time!

Dhaval Sarvaiya

Hey there. I am Dhaval Sarvaiya, one of the Founders of Intelivita. Intelivita is a mobile app development company that helps companies achieve the goal of Digital Transformation. I help Enterprises and Startups overcome their Digital Transformation and mobile app development challenges with the might of on-demand solutions powered by cutting-edge technology.

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