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While the ideal option is to create mobile apps for both iOS and Android, sometimes limited resources and time prevent you from doing so.
If you have to pick just one between iOS vs Android, then we suggest the second option.
And that's coming from a seasoned app development company that has built apps for these operating systems in the last decade or so.
With a massive 53% market share in the UK alone, Android offers a compelling opportunity for startups to reach a vast audience.
But that's not the only reason why we endorse Android mobile app development services.
Keep reading to find out areas in which Android apps reign supreme over its eternal competitor.
Throughout the years, we've delivered 750+ mobile apps for hundreds of businesses worldwide.
From those experiences, we noticed several deciding factors that make Android apps a more compelling option for startups.
Android mobile apps are usually more affordable, something in which startups will benefit greatly from.
This is mainly because Android is open-source, meaning no licensing fees are associated with developing and distributing Android apps.
Also, there are a lot of resources on app development and troubleshooting best practices.
So, you can minimise expenses for training the in-house development team.
If you want to reduce the overall Android mobile application development cost even more, consider outsourcing development to experienced firms like Intelivita.
With said approach, you can cut labour costs and associated expenses for workspace and tools, while having a more skilled development team on board to help the app's success.
Android's fame extends beyond developed countries, tapping into emerging markets as well.
With such a large user base, developing an Android app is likely to be effective in reaching a global audience.
Unlike iOS, which is exclusive to Apple, Android is also a very diverse market.
There are multiple options ranging from the flagship Samsung phones, including the cutting-edge flip and fold models, to Xiaomi, OnePlus, and Oppo, and even tablets and smart TVs.
With many brands and phone models available, you can reach users across different demographics and buying power.
As an open-source platform, Android allows extensive customisation.
There's no limit on how developers can personalise the Android app according to your requirements and needs.
For instance, the development team can implement additional Android app security measures to improve data protection and user privacy.
It's also possible to enhance your Android mobile app performance by ensuring lightweight and clean code.
This level of control empowers you to build a highly functional app exactly the way you envision it.
Building an app that scales with your startup's long-term success is important.
That is why Android app development is a great choice.
As your mobile app grows, you can adjust the Android app development tech stack and integrate new functions to serve changing user demands.
Plus, widely used Android app development frameworks like Kotlin are built for smooth growth.
They can manage surging user and data demands without lowering performance.
Additionally, in-app purchases, subscriptions, and advertising features on Android give your app advantages in generating revenue for your business and adapting to your upgraded business model.
While the timeline for Android development can vary depending on complexity, deploying apps in Google Play Store is generally faster and less restrictive compared to Apple App Store.
Also, if you decide to work with an outsourced team, their proven skillset and established workflows can speed up Android mobile app development, allowing you to launch your app faster.
The global reach of Android, doubled with relatively lower app development costs than iOS, adds to the formula for a high return on investment (ROI).
The affordability allows startups to invest more in user acquisition, while the massive user base provides a larger pool of potential customers.
However, remember that maximising ROI still requires you to build an app that users value and are willing to spend money on.
Generating revenue from your Android apps isn't limited to Google Play Store.
There are other platforms where you can publish your app, like the Samsung Apps and Amazon App Store.
By distributing your Android apps on these marketplaces, you can reach a broader audience and unlock new monetisation channels.
The strengths of the Android apps lie in their cross-device compatibility, which improves the experience for various Android users.
They also benefit from tight integration with Google Services that boost app features.
To add, it's easy to combine external APIs with your Android app to expand your Android app features.
Android presents a powerful opportunity for startups looking to achieve rapid growth for various reasons, including its cost-effectiveness, wide market reach, and scalable features.
Should you have further questions on development, like “How long does it take to develop an app for Android” or “What type of app is best to achieve my goals?,” reach out to Intelivita now.
Our team of experienced developers will be ready to help you make a mark in the mobile industry!
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